At SEO Solutions, we believe a well-rounded digital marketing and paid search campaign should touch customers in many different places throughout their decision to purchase. This means, using different platforms to engage prospects during their buying journey.

The PPC experts at SEO Solutions have compiled a list of May 2019 PPC updates that you should be aware of. These pay per click updates include information on updates across a variety of platforms including Facebook, Amazon, Bing & Google.

• Bing Ads is Now Microsoft Advertising: It’s a move to demonstrate that Microsoft is aligning Microsoft Advertising with the broader aspects of search marketing.
• Facebook has launched a new interface for Ads Manager. It will be effective from May 1. And there’s no way to switch back to the prevision version.
• Google has postponed the Video campaigns and has launched Parallel Tracking for display campaigns.
• It is possible that in the near future, product price and seasonality will be taken into consideration as new smart bidding signals in Google ads. Learn more.
• Instagram is seeing steady growth in term of ad spends and so does the newer ad formats like responsive search ads. We highly recommend reading the Marin’s Benchmark Report Q1 2019 on Most Popular Ad Formats as it sheds light on the latest trends.
• If you are running Google display ads, then be aware that there is an automated targeted setting that you need to turn it off right away. Although Google says that it targets customers who are likely to convert, but the fact that they have buried it deep in the settings says just the opposite.
• Bing Ads which is now Microsoft Advertising has launched a new call to action extension. This particular extension help you highlight the CTA on your text ads and those who have participated in the beta have witnessed an average boost of 20% in their click-through-rate.
• If you are not using responsive search ads, this article might give you some (seven to be precise) reasons to use them in 2019. And even if you decide not to, at least you will have knowledge about it and it will come handy in the future.
• Here’s an excellent guide on how to graph the new Impression and click share metrics to find data insights in your Google Ads account
• Amazon is attracting more and more advertisers as businesses are preferring to advertise directly on the E-Commerce platform rather than the search engine. Which means that they are avoiding the first step altogether and jumping straight to the second one & getting good results from it.

These May 2019 PPC updates should help to keep your paid search campaigns headed in the right direction.