Tag Archives: Illinois SEO company

What Precautions You Need to Take While Hiring an SEO Company

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Search Engine Optimization is an extremely effective method of advertising your business on the internet. With the ever-growing popularity of search engines and technology this trend will continue to increase. However, some SEO companies are not as ‘real’ as they seem.

1. Shy away from SEO consultants who guarantees you to be on the first page of a search engine.

2. Be sure to ask for references to call on before hiring the SEO company you are considering. A world of information can be learned by calling on a few past clients.

3. Make sure they provide you with a clear report on what they are doing to improve your rankings as well as a report on the status of your keywords in regards to where they are ranking on a weekly to monthly basis.

 

Resource Box: SEOsolutions.us a Chicago SEO company is ready for all of the above and more. We do not make any guarantees we cannot keep and we always practice Google friendly SEO tactics to prevent your site from being blacklisted from Search Engines.

SEO is ART

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Advantageous, Rigorous and Transforming.

The art of Search Engine Optimization lies in the three words above.

Today we use the internet for everything, research, games, socializing, videos and A LOT more! SEO takes internet marketing to a higher level than simple banner ads and certainly Google’s paid advertisement! Over 80% of searchers skip the first few results because they are advertisements, regardless of how relevant they may be. So it is important to have organic results that are essentially “home grown” rather than paid for.

With over 2 billion searches logged by Google alone every single day (and this number is rising daily), having a method of standing out in those searches is critical to your business’s growth.

  • ADVANTAGEOUS– Implementing a SEO campaign for your businesses website gives your site an advantage over other comparable or related sites (your competition!).
  • RIGOROUS — Search Engine Optimization is also a rigorous process, if done by the right firm it should be a very thorough process that employees many on-page and off-page optimization techniques to improve your rankings!
  • TRANSFORMING — SEO is transforming because it can take a website from having one hundred views a month to over a thousand views a month. SEO can literally transform your website into a high traffic site that will yield results.

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SEO – It Takes Time

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Search Engine Optimization is a process. During the first years of search you could get away with grabbing keywords and stuffing them into your website to drive rankings. Another method people used to get away with was using meaningless links from and to their websites. Google’s algorithm has changed immensely since 1998 when it was introduced to the public. Now if you want your website to appear on the first page of Google there are several important steps to take and some things to avoid as well.

First things first, content is king. Having a website with good content is extremely important. Having the right amount of keywords mixed into that content is also important. To many keywords can get your rankings lowered while to little keywords can do the same thing. Maintaining a relevant website that provides people with important information will not only increase your rankings but will also increase your websites retention rate which is just the amount of first time visitors that return to your website for a second and third view.

Second, links are no longer viewed as always being a good thing. Google has caught onto the fact that people are link farming; simply linking to as many websites as they can (relevant or not) in an attempt to increase their websites rankings. In order to maintain your rankings or increase them your link building needs to be appropriate. Linking to other sites related to yours that are seen as ‘good’ sites by Google (meaning they follow the rules and provide relevant content) is a great way to increase rankings.

Third, don’t think keywords and good content is the silver bullet. Stay in the mix of things by creating strong social presence; Google and other search engines are taking into account social circles more than ever. In an attempt to compete with Facebook, Google launched Google circles, a new social media site where you can invite people into different circles based on their relationship to you; work, school, friends, family. These social circles (facebook or Google Circles/Google+) are the new way for Google to start ranking how important/relevant your site is.

Finally, stay relevant with good OFFPAGE optimization. Some good ways to do this is to write articles about your industry and submit them to article directories which are basically phone directories for websites on the internet. While articles are great, you can blog about your industry and stay social while doing it. Creating a blog that people read and learn from is a great way to bring traffic to your website. You can also guest blog on other peoples websites in order to increase your online presence.

Remember that content is King! Good content and the right targeted keywords will increase your rankings. Stay focused on good content with about 8% keywords and brining your website efforts to social media and other online activities such as blogging and you will have a nice SEO start.

www.seosolutions .us – An Illinois SEO company, Chicago based.