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Page Speed Will Officially Become a Google Ranking Factor, Starting July 2018

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Google announced that they will be making page speed a ranking factor within mobile search results starting July 2018. However, this page speed update affects only the pages with extremely slow load times, since the intent of the query is still one of the strongest signals. So slow pages can still enjoy higher ranking if they offer relevant content.

BUT, it’s not just about Google. Speed is a huge factor when it comes to user experience as well.one-second-mobile-device-delay

A 2017 Google study revealed that 53% of the visitors abandoned sites that took longer than three seconds to load. It might be a mark that’s hard to achieve, especially if you have high-quality images and videos on your site but you can still work on the aspects that can be improved.

You can use Google’s Test My Site to check your page load time, the approximate percentage of visitors you are losing and other aspects of your site that need improvement.  It’s quick, comprehensive and FREE.

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It’s worth mentioning that AMP will not enjoy any additional benefits, although it’s very nature allows it to fly high on the page load time and naturally gives it an advantage. But other than that, there will be no special “rewards”.

Here are some tools and resources web developers can utilize to evaluate a page’s overall performance. Use these tools to gain a better understanding of how a website’s page speed affect’s user experience of a website.

  • Chrome User Experience Report offers indispensable insights from real user measurement of key user experience metrics from all over the web.
  • Lighthouse is a great automated tool that is part of Chrome’s suite of developer tools. Developers can use Lighthouse to audit the performance, accessibility, and overall quality of web pages.
  • Page Speed Insights is an incredibly useful tool for evaluating a web page’s performance on the Chrome UX Report. The tool offers valuable insights and provides suggestions for optimizing web site performance.

Need help with improving page speed? We can help. Just reach out to our reps and let us do the rest. Please connect with us to learn more about improving page speed and optimizing load times.