Tag Archives: facebook

FACEBOOK AND INSTAGRAM LIKELY TO HIDE LIKE COUNTS

Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go. As reported in Techcrunch, users posting the content will be able to view their like counts but it won’t be displayed publicly.

“We are running a limited test where like, reaction and video view counts are made private across Facebook”, a Facebook spokesperson says. “We will gather feedback to understand whether this change will improve people’s experiences.” If this test improves people’s sense of well-being without affecting user engagement, it could expand to more countries or even roll out to everyone. However, no further tests are currently scheduled.

Image Source: techcrunch.com/2019/09/26/facebook-hides-likes/

Our Takeaway: Whether users are happy with this change or not, only time will tell.

Facebook Ads Manager Update

Facebook has come up with an update for “Ads Manager” to improve their advertising services. Facebook has combined Ads Manager and Power Editor into one platform, to make it simpler for users to create and manage ads both at one place.

With the new update rolling out you will notice few changes. If you are using Power Editor there is no difference in ad creation and management except the name.

If you are using Ads Manager, you will witness some changes like:

1. You Get New Workflow – With the new update, you can first create a draft campaign
and then create your ad sets and ads. Ads Manager gives you the option to complete
campaign steps out of order and, even you can use the original ad creation workflow.

2. You Can Review Your Drafts – Ads Manager allows you to review your draft every time
after making the changes in the ad. For making changes in the ad, use review the
changes under Review Draft Items and then confirm the edits made. Changes will be
not done till you confirm the edits, even if you want to delete the ad you need to
confirm the deletion.

Top 3 Latest Facebook Updates 2017

Check them out below:

1. Facebook Has Come Up With Video-Format Cover Images

Facebook has brought an amazing update to help business to catch attention of users with
video-format cover images. The update has been rolled out world wide now.

Steps To Create Cover Video:

The cover video has to be not more than, 90 seconds and less than 20 seconds.
The crop size of the video has to be 820 pixels by 462 pixels.
It should auto-play and auto-loop.
It is simple to upload cover video same as you upload cover photos, group admin can
do it.

2. With Audience Optimization Control Who Can See Your Posts

Yes, you can optimize your viewer’s list by using the tool audience optimization. You can select
a preferred audience who can see your post and can also you audience restriction if, you don’t
want certain viewer’s view your post.

In this way you can reach out to your target audience, just select the interest and business and
industry that interests your post. The audience optimization automatically gets activated when,
your page crosses more than 5,000 likes but, if you have fewer likes you need to manually
activate the tool.

Follow This Steps To Activate The Tool

Go to “Settings” in the top at the right corner of the Facebook page and click on
“General”.
In the “General” tab you will see the option for “Audience Optimization for Post”
Click on “Edit” and check the box to activate the tool.
Now, save the changes by clicking on Save button.

3. Ask Questions To The New Entry In Your Facebook Group

There is some good news for the admins of Facebook groups, now the admin can equip up to
three questions, for the users to answer who are willing join the group. It will help the admin in
identifying potential members for the group and ensure they are not spammers and are
genuine and correct fit for the group.

Only, admin and the moderator can see the questions and answers and no answers will be
posted to the group.

It is a real help to the people who are managing a popular and reputed business group. With
this you will also get an opportunity to know the member’s interest and expectations, so you
can discuss on matters which they are interested in.