1) Call-only campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.
2) Benefits of call only campaign:-
– Adding phone numbers to our ads makes it easy for people to call you when you’re on the go.
– We can share these numbers across ads within an ad group or entire campaign.
– Clicks on call-only ads exclusively drive calls to our business.
– We can set numbers to appear only when your business can take calls.
– We can count calls as conversions.
– Call extensions can typically increase click-through rates by 6-8%.
3) For more information, visit –https://support.google.com/adwords/answer/2453991#callonly