The brand new Google My Business dashboard is here and people are excited about the new features. Many influential marketers got their hands on the new dashboard about a month ago, and now Google is making it available to other people on…a random basis. Here’s a screenshot of the new Google My Business dashboard (with […]
Google recently sent an email titled, Reach Past Visitors With Display Remarketing. The email read as follows, “People go to multiple websites and apps to read reviews, comparison shop or look at photos. It’s no surprise, then, that consumers visit websites at least 6 times, on average, in the purchase process.¹ With display remarketing, you […]
Google is struggling hard to keep reviews trustworthy. They are trying to weed out fake reviews and bring in more genuine reviews, but they have a long journey ahead. As reported in Google My Business forums, recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange for positive reviews. This […]
Over the past few years, Google has consistently pushed for website owners to improve their mobile site experience. They have launched multiple algorithms, guidelines, and tools for this very reason. Recently, at Mobile World Congress, they launched two new tools, a new Mobile Scorecard, and a Conversion Impact Calculator. The mobile scorecard provides data on […]
Google has finally released the new keyword planning tool in AdWords. However, you have to wait just a little more to try it yourself. What Startups Can Learn from ‘Tax Relief’ PPC Campaigns. Bing recently rolled out a fix to Intelligent Tracking Preventions (ITP). Delayed growth of close variants following google changes now becoming clear. […]
There are many factors that influence a sites ranking in voice search results. To figure out which factor is most important, Backlinko conducted an extensive analysis. Here are the findings: Page speed is crucial. Most of the results were from fast loading pages. Domain authority is of absolute importance. Content that ranks well on the […]
“Time is the new currency. Our customers want to live their lives. Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those.” —Brian Benstock, general manager and VP at Paragon Honda It’s 2018 and if your web page takes more than 10 […]
Google has rolled out the beta version of the new and improved search console and SEO’s are more than happy, to say the least. The most promising new feature is the access to 16-month-old historical data. It enables year over year comparison which is great from every aspect. This allows metrics to be pulled and […]
It seems like Google is testing a new feature, as some users have witnessed an image from the landing page, right next to the description area of the text ad. Google spokesperson gave a generic statement regarding this — “We’re always testing new ways to improve our experience for our advertisers and users, but don’t […]