Search Engine Optimization is a process. During the first years of search you could get away with grabbing keywords and stuffing them into your website to drive rankings. Another method people used to get away with was using meaningless links from and to their websites. Google’s algorithm has changed immensely since 1998 when it was […]
SEO UPDATES! Search has become one of the best marketing tactics to increase ROI since marketing was invented. Not only does it produce results but it allows the marketer to geo-target, check important analytics and act on those analytics to implement stronger and stronger campaigns month after month. With the new Panda Updates Google has […]
Let’s concentrate on the basics. What exactly is search engine optimization? It is the process (and it is a process indeed) of organizing your site with specific keywords while creating links to your site via social media, blogging and other marketing venues. Keywords can be single words or phrases. A keyword for a construction company […]
Mobile marketing delivers results, period. 85% of consumers are searching for local businesses online; however, 63% of small businesses still do not have a mobile website. Keep in mind that smartphones are always on, always with us and always connected (the typical mobile user spends an average of 2 hours each and every […]
Why SEO and Who Needs It In this age of information when searching for something on the Internet people normally look it up in popular search engines like: Google, Alexa, Gigablast, or Yahoo. They do not go beyond the first or second page of the searched results i.e. the first 20-40 of the hundreds of […]
In 2011, Search Engine Marketing’s ROI increased over 18% quarter on quarter. This statistic simply means that marketing through search engines continues to bring in more and more dollars, per dollar spent on the advertisement you displayed (and at an increasing rate). Today, Google has increased its share of advertising on the internet to over […]