Google Surveys Fortify this Fact:
- 72% of users said that mobile‐friendly sites were important to them
- 96% had encountered sites that were not mobile friendly
- 74% of respondents said they’re more likely to revisit mobile‐friendly sites
- A majority of users (67%) are more likely to buy or convert after a visit to a mobile‐friendly site, while the opposite is also true of a non‐mobile‐friendly site: 61% say they’ll “move on”
- 55% said a frustrating experience on a (mobile) website would hurt the perception of the brand