So why are HTTPS websites important?
A recent study by Moz revealed that almost 50% of the web pages occupying the first page of Google are HTTPS site pages that have an SSL site certificate. It’s a long jump since just 9 months ago, the percentage of HTTPS site that occupied the first page was just 30%. Experts are predicting that it may increase up to 70% just by the end of the year 2017.
The rapid growth comes as a no surprise since HTTPS not only encrypts the data between the
site and the users but also provides many other advantages that come handy in the longer
term. Google is not so open about the advantage that they are giving to the HTTPS websites
(as always) and they are just stating that the secure sites are getting a “slight advantage” over
the sites that aren’t SSL certified.
However, it’s obvious that they are pushing the HTTPS and the new Chrome update is a clear
example. The new Chrome now comes with an inbuilt warning that users see when they enter
any site that is not SSL certified. It sends a bad message to the users when they see the
“WARNING” sign just before entering your website.
As a business owner, you now know why HTTPS websites are important. Don’t give your clients a bad impression, so make sure that your site is SSL certified.
Here’s a handy guide to help you with the migration from HTTP to HTTPS.