A Chicago SEO Consultant insists that in order to use SEO most effectively you may want to find words that are less competitive but still relevant to your industry/service/business. There are three great ways you can stay relevant while reducing your keyword competition and your ranking competition. Taking your keywords and narrowing them down here is the objective.
- Use Geo-targeting to narrow your keywords, for a firm in Chicago, IL you may want to use SEO Company Chicago. Or you may want to keep it within the state, SEO Company Illinois or IL (both will receive different results as IL will be considered a different word than Illinois to search engine bots).
- Try to concentrate on the little things that your business does best or the ‘niche’ you are a part of; really drill down on how people search for business – This may mean choosing more keywords than you had originally planned for. That is fine because now you are narrow but covering a lot of that ‘niche’ market.
- Hire an SEO consultant or firm to provide you with keywords they have analyzed, tried in the past or researched (based on competition) to get you ahead of the competition without wasting too much time guessing the most applicable keywords.
I hope this helps give my readers an idea of how to stay relevant in your industry while choosing the keywords you need to optimize in order to increase traffic to your website and ultimately sales. Please feel free to comment and ask questions.