Google has rolled out Google Panda 4.0 update yesterday. Google’s Panda Update is a filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. This is a new Panda algorithm, not a refresh that we’ve seen almost monthly. Please refer to the below article for more information.
http://www.seroundtable.com/google-panda-4-18583.html
These are some great links to help you learn about what types of PPC advertising will be be best fit for your business marketing model. There are also geographic, demographic, time settings, and more. This information can help your business save money, target specific audiences more effectively and much more. Use these as helpful AdWords tips throughout 2014
https://support.google.com/adwords/answer/117120?hl=en
https://support.google.com/adwords/answer/90956?hl=en
https://support.google.com/adwords/answer/6310?hl=en
https://support.google.com/adwords/answer/2453998?hl=en
A Quick Heads up on the Future of Search, Advertising & Sales!
Ads on Adwords can often be much more accurate and helpful then organic listings. Why? Because people can make sure that any specific landing page will show up when a browser comes across their ad. This means they have the opportunity (this does not always mean that they do) to present all of the right and important information for the browser to make a decision to purchase from them.
AdWords money can be wasted easily! Be careful not to waste your own cash.
REASON 1
Imagine your looking for an apartment in Arizona. You type in Arizona Apartment Rentals or Apartments for Rent in Arizona as the Keyword/Phrase. You see the advertisements and they read, “Golf Club Rentals Phoenix” or “Car Rentals Phoenix”. Well you could imagine the head of marketing at the car rental company or golf course/shop would not be happy. They are certainly losing money from these keywords that show up when the browser is simply not looking for their product or service. The service being an apartment to rent, the ad showing up, golf club rentals. This is where people make accidental clicks and your money is thrown down the drain.
REASON 2
Imagine you’re a Plumbing Company in a suburb of Chicago. However, you work in a suburb of Chicago and will not hire a plumber that will have to travel a few hours to get to you. So you run an AdWords campaign with the geographic region of Illinois and Chicago. WRONG! You need to refine your list of geographic locations to ONLY the areas that will be feasible and ultimately profitable for your company to service.
REASON 3
You are simply not looking at the flow chart of visitors to your site.
REASON 4
Your landing pages just aren’t doing it!
How to Fix It!
2014 will challenge all SEO companies and individuals to create content for their clients that is truly worth sharing. WIth Google Authorship rolling out, companies will finally get the chance to claim their content as original content on Google. Additionally, mobile search came a long way in 2013, but it is going even further in 2014.
What does this mean?
Create great content for your customers and claim it! Do whatever it takes, research, employ professional writers and push that content onto social platforms for others to share!
The content will still be your content (without the chance of competitors simply stealing it – the relief!). This is because Google Authorship allows you to claim your content through your Google+ page.
(Click Above to Contact Us to Write a Guest Post)
Additionally, this great content is always useful for guest blogging. But keep in mind that you must find relevant blogs that Google and other search engines truly see as good blogs that are not simply built for the purpose of guest blogging about your company, but about solving a problem, sharing great information or telling a story that helps somebody. Simply reach out to a company that has a blog that is related to your industry and also has many readers. Ask them to share your content on their blog.
This way, your good content is secured through Google Authorship, it is also being shared amongst a relevant audience of a reasonable size. They share the information, a few visits to your website and your good to go! –
BUT DON’T FORGET TO HAVE RELEVANT INFORMATION ON YOUR WEBSITE ALSO SO YOU CAN START GETTING THOSE CALLS AND CONTACT FORM INQUIRES!
Cheers to 2014 SEO – The year of truly great original content and social sharing!
Search optimization has evolved, it is no longer just adding on-page requirements and creating links through any type of link building technique. SEO is now about creating a site that people are going to visit, revisit and tell their friends to visit. It is also about updating your site consistently with great content and useful information. This must be a religious activity that is just as big a part of your business as your product.
How to make your site stand out?
We have repeated this numerous times and here it is again. Choosing a Responsive Website design structure over a Mobile-only design. This time, we have decided to share the latest video from Google’s, Matt Cutts himself.
Matt explains that a Responsive design is nothing but good for your website in the eyes of Google. We believe responsive websites are given more preference in the SERPs. And unlike a Mobile-only template, responsive designed websites are not as prone to technical errors. They also allow you to keep all of your domain’s authority factors (link juice, URL structure, on-site SEO implementations and content) in one place, rather than having to optimize both your mobile website and your full website. This keeps your SEO more simplistic as you will have to optimize only one site instead of focusing on two different websites.
Simply said, Responsive web design is the BEST choice you can opt for from a long term perspective.
Many content creators have wisely (and not so wisely) used keyword practices as a part of their content marketing strategy over the years. What began with good intentions to increase their ability to be searched by their target audiences soon became a hotbed of questionable black hat SEO tactics as content creators (knowingly and unknowingly) allowed themselves to be drawn in by poor “quick ‘n easy” promises. Let’s take a closer look:
Since the release of new penguin updates and the hummingbird update, websites that have built good links in the past are being penalized. Those well-built links were only “good” for the old Google algorithm. What does this mean? This means that the new Google updates and algorithm may consider the links built by website X in the past to now be bad links.
What should website X do?
If you find yourself being hit by Google’s algorithm updates it may be due to these old “bad” links. If you have not already installed Google Analytics and Webmaster tools, you need to install them for your website. Google Webmaster tools will allow you to find all of the links that are linking to your website. You can download this list in order of most recent links, which is what we recommend.
(This will bring you to a page displaying a list of links to your site and the number of linked pages)
10. Once you have a list of links that are bad, irrelevant, broken or “spammy”. Submit that list to Google to Disavow from your site.
This will show Google that you are trying to clean up your site and when Google indexes your site and other pages again it will see a much cleaner looking site. Your site will/should only be linked to by relevant sites with higher Page Ranks. The spammy links will be gone and this should help your site recover from being hit by the penguin updates.
But remember! Your sites content must be good, and any content posted by your site or linking to your site should be helpful and relevant! Visit us at https://www.seosolutions.us to learn more about how to keep your site relevant, properly linked and out of trouble! If your company was recently hit by a Google update; contact us, we will help you recover your rankings ASAP!
What has improved?
1. New Design and Layout with a cleaner, easier to use interface. As with most of the
other products, Google has given the Dashboard a “Google+” ish look.
2. Better integration with other Google products. The Dashboard now includes a tab
to allow business owners to manage their Google+ Local pages making it easier for
owners to gain access to the social features of Google+, such as sharing posts,
photos and videos. If you do not have a Google account, you will not see the Google+
Local page tab on your Google Places Dashboard.
3. Faster Updating. Edits will now be approved and go live quicker. Google is
promising faster data updates in most cases.
4. Service Area Businesses can now hide their physical address, and specify whether
they serve customers at a storefront or if they visit their customers. We feel this is a
big improvement.
5. A slicker photo upload functionality. Photo uploads now use the improved Google+
photo upload interface and allow for drag and drop uploads.
6. The business description editor allows you to add rich text and URLs. This will
make sure that you can link to your website straight from your business
description. The 200 character limit in the description field has also been removed.
However, the more rich text you add, the more likely that it will require longer
moderation and thus the delay in getting your listing up.
