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About admin

Weston Riesche is the Marketing Manager at SEO Solutions Inc. Weston is a Graduate of Roosevelt University and holds two Bachelors in Integrated Marketing Communications and Economics. He has been an integral part of the SEO Solutions management team, developing insights into the world of Search Engine Optimization. Social Media and Internet Marketing. Weston works closely with clients to engage their companies with unique, effective and exhaustive Internet Marketing campaigns that leads them to the top of the major search engines.

OMG ROI with SEO: Quality SEO Solutions Can Increase Your ROI Exponentially

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OMG ROI!

Whether you are a new entrepreneur, or a well-established business, incorporating search engine optimization is a tried and true process that can increase traffic to your website. An investment in SEO services is serious and can either cause your online presence to soar or flop. You need an SEO company that is invested in your future just as much as you are invested in them. The professionals deliver a return on your investment by building long-term relationships with you. In fact, they should want to work just as hard as you do, and provide a lucrative outcome with an increased profit margin.

 

Increased Lead Generation with SEO Techniques

Businesses need an increased lead on their competitors, as well as lead generations to increase their traffic. SEO tactics can provide that lead with services that include relevant keyword generation, high-quality links, back-links, the use of innovative technology in digital formats and social media marketing to name a few. All of these aspects can drive new business to your website which in turn gives the potential for an increase return on your investment. Essentially you can get OMG ROI with SEO services provided by competent experts that are ready to streamline your online presence, and provide a scalable and stable pipeline of high-quality traffic in the future.

Watch Your ROI Increase and Grow Over Time

Quality SEO solutions are sophisticated and can be personalized to suit various businesses and industries. It is advantageous for businesses to have an online presence to promote their products and services. SEO experts need to know everything there is to know about your business too. This includes your physical location or locations, social media connections, and past browsing history. This type of information will help them develop the information used to promote your business. This includes finding relative and highly used keywords for your business, and developing back links that will work effectively when they are mentioned on social media sites with the appropriate links that lead browsers to your main website.

Utilize an Integrated Approach Provided by SEO Specialists

Using an integrated approach, high quality SEO companies blend traditional SEO strategies, conversion optimization, e-mail marketing, social media and content creation to steadily improve your ROI. Using a balanced approach enables businesses to benefit from leads from search engines, and increased traffic to their website. Some of the best SEO companies focus on one integral aspect, the ROI of the company they represent.

Every business needs quality SEO solutions from professional SEO companies that can provide positive and steady results. Get OMG ROI with SEO companies that make your successful online presence their top priority.

The Importance of a Mobile Friendly Website is Increasing for Businesses

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Mobile friendly websites create a better user experience for your website visitors. Having a mobile friendly website for your business is also going to be an important factor for your businesses website to rank on search engines like Google come April 21st. This is simply an attempt by Google to make the search experience of Google users easier, friendly and ultimately better. Displaying mobile friendly websites under a Google users search results allows users to view websites that are easy to read and navigate from their mobile device.

MobileFriendly

Google will mark a website as Mobile Friendly with a simple checklist. The factors Google will be taking into account and what you need to look for on your website:

  • Avoid software that does not work on mobile devices. Example: Flash
  • Use text that is readable on Mobile Devices without having to zoom in.
  • Website content resizes itself so that the user does not have to adjust the screen size.
  • Links should have enough space between each other so that they can be easily clicked on without clicking on the wrong link.

You can test if your website is “Mobile Friendly” by entering your URL here.

https://www.google.com/webmasters/tools/mobile-friendly/

Read Google’s blog and guidelines here –http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html

 

(See Below) “Mobile Friendly” will be added to search results in the future, some searches currently have this and some do not. Google is testing this at the moment. The text will appear on search results right before the meta description of the website. Long story short, the importance of a mobile friendly website will increase because it plays a factor in user experience.

mobile-friendly-highlighted

Great Local SEO Strategies For 2015 & Beyond

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Looking for some great local SEO strategies for 2015? Read below to gain a few tips on what you should be doing to stand out from your competition.

Besides shopping on giant ecommerce websites such as Zappos.com and Amazon.com, many people search the web to find local businesses to buy products from.

 

This is the advantage of showing up on a search engine for a particular industry related search (for local search), to bring people into your brick and mortar shop. Having done work for a tailor in Chicago that produces the most amazing custom suits money can buy, I will show you how you can help your business reach the first page of search engines for particular local search terms.

 

The company is www.LouiceChicago.com. The owner Adrian Park invested a large amount of time and money branching out from just providing alterations, custom suits, t-shirts, tuxedos and more to also selling an entire hand made shoe collection.

 

The next step in online marketing for Adrian Park (the owner) shoes will be the most heavy lifting. First, we need to make sure the website reflects that De Louice Chicago Custom Tailor is now selling custom shoes. This means building out new web pages and content for those web pages.

 

We do this by building out the website with content that speaks to his new inventory and images that speak to his new inventory. Next we make sure that we are using his keywords throughout the content. So, he now offers Hand Sewn Welt Shoes and we have shown that product on the website. We want to make sure that the Meta description includes those exact keywords, but we also want to make sure that the content on the webpage speaks to those keywords and iterations of those keywords. If we have a dedicated page to that product or products we would also make sure to include title tags that include that keyword/phrase.

 

Once we have done this we create a new site map that reflects the new pages and products, search engine bots will index those pages and realize that Louice Chicago is now selling Hand Sewn Welt Shoes. Additionally, we need to make sure to submit his website to major search engines again. Based on keyword research, not many other people are optimizing that keyword so we should stand a good chance of ranking on most search engines first few pages after we complete a few more steps.

 

We also want to make sure we go off the website to local business directories and include his new products / categories within those directories. Releasing a press release to the local newspaper about the new shoe collection and including those specific keywords/phrases will allow us to gain a great off-page citation and a possible link back to the website, increasing our credibility with Google that De Louice Chicago is in fact, a great place to buy Hand Sewn Welt Shoes.

 

Some additional action items to improve our client’s recognition as a custom shoemaker with a new collection would be to have him create a video about his new collection showcasing his shoes and also providing tips about how to care for these expensive shoes. This will provide prospects/customers with a new way to engage with the product and company, via video. Share our video and press release via social media, and on our customers blog and we have started small online buzz about our customers new shoe collection. Search engine bots will crawl the web again and again and notice these new citations and sources that include our new pictures, keywords and videos helping our client to gain credibility and rankings for his keywords and webpages.

 

These small but tedious efforts will pay off over time if done correctly. Take a few days every month to make sure your pushing out new content on your blog and releasing and newsworthy events to the correct news sources so that they can publish that content to their viewers.

Use Schema.org Markups to Increase Your Local Search-ability

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Google Rich Snippets

Marketing your local business online is becoming more complicated as technology advances and your potential
customers expect to find your business instantly. If you’re working with a business that has multiple locations, we’ve
put together a few best practices to that’ll help your business rank better in the Carousel or the Local pack in Google
SERPs.

1. Use Schema.org Markups 

For a single location, search engines are usually very good at parsing a business’s web site and determining its NAP (Name, Address and Phone) information. However, it gets a bit trickier for the search engines to get it all right for businesses with multiple locations, which have several (perhaps even hundreds) of addresses and phone numbers. The good news is that Google and Bing have made it easy for us to distinguish exactly which NAP information goes together with a specific form of structured markup called Schema.

Schema data is more or less equivalent a business card for the search engines though. Your schema markup clearly tells them what your business name is, along with the street address and phone number combination for each and every one of your locations. It is advisable to use schema wherever you display NAP info on your Web site.

Here is an example of a schema code for a local business:

<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<span itemprop=”name”>The Cleaning Authority</span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>610 North Alma School Rd, Suite 44</span>,
<span itemprop=”addressLocality”>Chandler</span>,
<span itemprop=”addressRegion”>AZ</span>
<span itemprop=”postalCode”> 85224</span>
</div>
Phone: <span itemprop=”telephone”>480-857-4045</span><br>
<a
href=”https://www.google.com/maps/preview?ie=UTF8&cid=16227635319544351318&q=The+Cleaning+Au
thority+-+Maid+%26+House+Cleaning&iwloc=A&gl=US&hl=en” itemprop=”maps”>Location Map</a>
</div>

And, here is how it will appear on your website:

The Cleaning Authority
610 North Alma School Rd, Suite 44, Chandler, AZ 85224
Phone: 480-857-4045
Location Map

Be completely sure that you are using almost all of your available options for a particular type of schema.

Google and Panda 4.0 – What You Should Know

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Panda 4.0

Google has rolled out Google Panda 4.0 update yesterday. Google’s Panda Update is a filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. This is a new Panda algorithm, not a refresh that we’ve seen almost monthly. Please refer to the below article for more information.

http://www.seroundtable.com/google-panda-4-18583.html

SEO Challenge For the Month! – Checking Your Website!

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SEO Solutions is challenging all small and medium sized businesses to do their own internal website check for 2 things! These two things, if corrected, can help improve your websites keyword rankings substantially (as long as other aspects of your websites SEO structure is healthy).

1. Use Google Webmaster Tools for your website http://www.examplesite.com to download a complete link profile for your website. Go through this list of links and make a list of all of the links that are from “sketchy” looking websites, completely unrelated websites and broken links. Then disavow this list of links using the Google Disavow Tool. Learn more on how to do this in our previous blog post – https://seosolutions.us/blog/how-why-to-disavow-broken-spammy-and-irrelevant-links-to-your-website/.

2. Go through your website and check your site with a duplicate content tool to make sure that your websites organic rankings hurt by having duplicate content on the web. Copyscape is a great tool – http://www.copyscape.com/. Once you have identified the duplicate content, make sure that you delete the content if possible or change the content if necessary.

SEO DoctorFree SEO Audit Report ($200 Value) – http://seosolutions.us/seo-website-audit.php

Local Listings

Scan your website across 50+ business listings and review sites – http://seosolutions.us/local-listings-scan.php

SEO SOLUTIONS  🙂

Helpful Google Adwords Links for PPC Campaigns in 2014

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These are some great links to help you learn about what types of PPC advertising will be be best fit for your business marketing model. There are also geographic, demographic, time settings, and more. This information can help your business save money, target specific audiences more effectively and much more. Use these as helpful AdWords tips throughout 2014

Adword Tips

GOOGLE DISPLAY NETWORK DETAILS:

https://support.google.com/adwords/answer/117120?hl=en

GOOGLE SEARCH NETWORK DETAILS

https://support.google.com/adwords/answer/90956?hl=en

GOOGLE CPM (Cost Per Impression) –

https://support.google.com/adwords/answer/6310?hl=en

GOOGLE ADWORDS REMARKETING DETAILS

https://support.google.com/adwords/answer/2453998?hl=en

 

For more information on PPC management services – visit our PPC management page – http://seosolutions.us/pay-per-click-management.php

How to Save Money While Using AdWords (PPC Advertising)

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A Quick Heads up on the Future of Search, Advertising & Sales!

Ads on Adwords can often be much more accurate and helpful then organic listings. Why? Because people can make sure that any specific landing page will show up when a browser comes across their ad. This means they have the opportunity (this does not always mean that they do) to present all of the right and important information for the browser to make a decision to purchase from them.

Google Adwords

AdWords money can be wasted easily! Be careful not to waste your own cash.

REASON 1

Imagine your looking for an apartment in Arizona. You type in Arizona Apartment Rentals or Apartments for Rent in Arizona as the Keyword/Phrase. You see the advertisements and they read, “Golf Club Rentals Phoenix” or “Car Rentals Phoenix”. Well you could imagine the head of marketing at the car rental company or golf course/shop would not be happy. They are certainly losing money from these keywords that show up when the browser is simply not looking for their product or service. The service being an apartment to rent, the ad showing up, golf club rentals. This is where people make accidental clicks and your money is thrown down the drain.

REASON 2

Imagine you’re a Plumbing Company in a suburb of Chicago. However, you work in a suburb of Chicago and will not hire a plumber that will have to travel a few hours to get to you. So you run an AdWords campaign with the geographic region of Illinois and Chicago. WRONG! You need to refine your list of geographic locations to ONLY the areas that will be feasible and ultimately profitable for your company to service.

REASON 3

You are simply not looking at the flow chart of visitors to your site.

REASON 4

Your landing pages just aren’t doing it!

 

How to Fix It!

 

  1. Make sure that you have your negative keywords set so that “golf course”, “golf” or “car” is a negative keyword and your AdWords ad will simply not be displayed if the browser searches for golf or any of the other negative keywords. However, if your apartments are near golf courses and that is a main attraction, you would need to be mindful of your negative keywords. This is just in case the end user is browsing using a long tail keyword such as, “apartments near golf courses in Arizona”
  2. Make sure you set your geographic parameters so that all locations you don’t serve or will not serve do not see your advertisement when your keywords are typed in.
  3. Use your Google Analytics account and features to check the visitor flow of your websites visitors that entered your site via a PPC advertisement. Research this flow and find what pages have the highest percentages of exits or the highest exit%. Once you establish this, go check those pages and make sure that there isn’t something that would make YOU leave. Make sure to study that page and add another call to action, symbol of trust, more relevant content or something else that will reduce that exit%.
  4. Make sure that you associate each and every advertisement that is placed on your Google Adwords account with a unique and related landing page. This will make sure to reduce your bounce rate, therefore reducing the amount of money you will need to apply to your Adwords campaign to see results. The best landing pages will be product/service/brand specific and will typically have a clear and concise call to action. These landing pages should also contain the same verbiage that your ad contained (so as not to confuse web browsers that will lead to a click but not a conversion).
2014 SEO Changes

2014 Brings New SEO Challenges, and Reliefs!

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Year_2014

2014 will challenge all SEO companies and individuals to create content for their clients that is truly worth sharing. WIth Google Authorship rolling out, companies will finally get the chance to claim their content as original content on Google. Additionally, mobile search came a long way in 2013, but it is going even further in 2014.

What does this mean?

Create great content for your customers and claim it! Do whatever it takes, research, employ professional writers and push that content onto social platforms for others to share!Social Media 2014

The content will still be your content (without the chance of competitors simply stealing it – the relief!). This is because Google Authorship allows you to claim your content through your Google+ page.

Guest Blogging

(Click Above to Contact Us to Write a Guest Post)

Additionally, this great content is always useful for guest blogging. But keep in mind that you must find relevant blogs that Google and other search engines truly see as good blogs that are not simply built for the purpose of guest blogging about your company, but about solving a problem, sharing great information or telling a story that helps somebody. Simply reach out to a company that has a blog that is related to your industry and also has many readers. Ask them to share your content on their blog.

 

This way, your good content is secured through Google Authorship, it is also being shared amongst a relevant audience of a reasonable size. They share the information, a few visits to your website and your good to go! –

BUT DON’T FORGET TO HAVE RELEVANT INFORMATION ON YOUR WEBSITE ALSO SO YOU CAN START GETTING THOSE CALLS AND CONTACT FORM INQUIRES!

Cheers to 2014 SEO – The year of truly great original content and social sharing!

Change is Good