Monthly Archives: October 2019

NO MORE REVIEW STARS FOR /LOCAL BUSINESS & /ORGANIZATION MARKUP

A new development by Google now denies businesses the right to add review markup for themselves. It was announced on September 16th that the review stars that appear in the search results will now be managed algorithmically only; they will no longer include reviews from the /LocalBusiness and /Organization markup.

The Idea Behind This New Development

The reasoning provided by Google for this move is that the reviews are meant to be unbiased. When an entity like a business or an organization gets to add a markup and control the reviews about themselves then the reviews end up becoming “self-serving”.

Henceforth, only the following markups qualify for review stars

● schema.org/Book
● schema.org/Course
● schema.org/CreativeWorkSeason
● schema.org/CreativeWorkSeries
● schema.org/Episode
● schema.org/Event
● schema.org/Game
● schema.org/HowTo
● schema.org/MediaObject
● schema.org/Movie
● schema.org/MusicPlaylist
● schema.org/MusicRecording
● schema.org/Product
● schema.org/Recipe
● schema.org/SoftwareApplication

How This Affects Your Business

It now becomes even more vital to ensure that your customers are specific about the product or service that they review. Mentioning the specific product or service name will enable you to use the review within the /Product markup, thus getting you those review stars. You must also remember to use aggregate review markup within all of the above mentioned relevant markups types.

BOOST YOUR SITE’S AUTHORITY & STOP WORRYING ABOUT GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE

Actionable Strategy

Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September 24th, the day the update was launched.

There are ways to recover if you see a drop in the position of your site due to the update, as the updates are all about quality. Identifying the issue and putting your site through a security audit is the first step in recovery. At times, the fix has to do with a big focus on building your site’s Expertise, Authority, and Trust (E-A-T) Signals.

As far as our clients are concerned, we aren’t surprised that this update hasn’t affected our websites. The rankings continued to improve as this update rolled out.

What You Can Do If You Have Been Affected!

The following is a list of things that you can do to protect your site from Google’s next Core Update.

Read Google’s Quality Guidelines: Reading Google’s Quality Guidelines will give you an in-depth understanding of the various factors that Google uses to “refine results.”
Update the “About Us” Page: Adding new images and relevant content is the key to engaging customers. Mention about your recent achievements, endeavors, and more for the customers to know and connect with the content on your site.
Improve Page Load Speed: Focusing on mobile page speed is crucial while working on your page load time. Make sure you run your site through the newly updated PageSpeed Insights Tool by Google. Ideal loading time for First Contentful Paint should be less than 3 seconds, while speed index with & without ads should be less than 9 seconds & 7 seconds respectively.
Fix Site Errors: Remove any technical issues that your site may have, such as broken links, broken images, chain redirects, and more. Our dashboard crawler helps you identify issues on your website.
Have a Clear Call to Action: A clear call to action can be the determining factor between a lead and a conversion. Hence, have a clear and direct call to action telling exactly what you want your customers to do. For example – Call Now!
Be Easy to Navigate: Performing a User Experience (UX) audit is vital to look at your site from a user’s perspective, on mobile as well as desktop. It can also pay huge dividends depending on how focused Google is on their version of the ideal user experience.
Remove or Rewrite Thin Content: Combine a handful of thin/duplicate pages to create one strong resource on a specific topic when focusing on your site’s thin content.
Include a Clear Ad Disclosure: You need a clear ad disclosure on your site if you run a lot of ads on it. A simple sentence such as, “This post may contain affiliate links” (with a link to your disclosure/privacy policy). You can find a suitable example at the top of this page. Also, make use of rel=“sponsored” to highlight sponsored & affiliate links.
Add ‘Terms of Service’ & ‘Privacy Policy’ Pages: Both these pages are crucial for your site’s overall authority with Google. You can get more into detail on what these pages must include by reading Google’s Quality rater guidelines.
Include References for Medical/Scientific Claims: In case you make Medical, Scientific, or factual claims, always be sure to link out to a reliable site to support your claims.
Build up Your Footer: As said by Google, the address in the footer is recommended as it can be seen as a sign of trust. Your footer must contain primary business information with a current copyright date. You can also show your expertise by adding any awards or honors that you’ve earned.

After making the above fixes, make sure you get people who are not associated with your website to give you a feedback in order to make changes as required. And as always, if you need any help with optimizing your website, we’re just a call away!

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