Monthly Archives: August 2018

Here’s How You Can Increase Sales With Google My Business Posts

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Google posts have the immense power to boost the bottom line of your business. Those who

know how to utilize it to the fullest have seen a huge boost in sales. Ex-Googler & SEO expert

Joel Headley increased booking by 11% for his client using Google posts alone. He also shared

some great tips on how you can fully utilize the Google posts. A compelling background image

with a call to action can help you increase the conversion rate, he added.

Google is very excited about the posts and also want the same enthusiasm level among the

business owners too. So they keep adding new features & the latest addition to the Google

post is VIDEO. Now you can upload videos of your business or any topic that revolves around it.

It’s already proven that Video marketing is extremely beneficial for your business, now the

ability to upload it to Google posts further enhances the overall benefits.

Google posts also allow you to schedule your post in advance because they know that

sometimes it gets hard to remember.

For those new to it:

You can access Google Posts by logging into your Google My Business account.
Now you will see the “Posts” option right below the Home.
Click on it and upload the type of content you want to share.
After uploading, you will have the option to preview it and once you are satisfied, hit the Publish button.
After publishing, actively monitor the conversions and see how your targeted audience is responding.

The best way to find out which type of content work best for you is to TEST. Analyse your audience reaction to different content and then you will be able to figure out what type of content really clicks with your targeted audience.

For more information on how to better utilize Google My Business posts to increase sales, feel free to reach out to us. Sign up for The SEO Solutions Newsletter to read up on all the latest updates!

The Mobile Speed Update Is LIVE

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As promised, in July, Google officially made the page speed a ranking factor within mobile

search. Google has said that it will not be highly noticeable, as it will only affect a small

percentage of queries.

“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest

experience to users and will only affect a small percentage of queries. It applies the

same standard to all pages, regardless of the technology used to build the page. The

intent of the search query is still a very strong signal, so a slow page may still rank highly if

it has great, relevant content.”

It’s been some time since the speed update has been rolled out and we can hardly notice any

changes in the search results. Search experts recently conducted an in-depth study &

detected no changes in the rankings of major sites.

But, it’s advised that you still optimize your pages for maximum speed because Google has a

habit of updating algorithms. So although you won’t notice any changes when they first roll out

the algorithm, it becomes quite noticeable after a few “updates”. And as they say. It’s always

better to be safe than sorry. So why not speed up the website and not only remain safe from

the speed update but also provide a good user experience.

But how fast is fast enough? Turns out, a page should be fully loaded and ready to use within

10 seconds. You can take the speed test here.

Meanwhile, Google has also released a mobile speed score that helps advertisers to know

which pages need a speed boost. Few points to remember:

1. You will NOT get a notice on Google Search Console if your site gets affected.

2. This update is just for Mobile. This will NOT affect desktop search results.

3. AMP & non-AMP pages will be treated equally.

If you have any further questions about this update, please feel free to reach out to us for assistance. Sign up for the SEO Solutions Newsletter and read up on all the latest updates!

Google AdWords Updates for July 2018

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Here are the latest Google AdWords updates as of July 2018.

LinkedIn has redesigned the reporting feature in campaign manager.
Find out what SKAGs are and when to use them.
Instagram has introduced shopping ads to stories. It was very much expected since the
active users on Instagram is growing exponentially.
Google expanding store visitation and local conversion reporting.

BIG changes coming to Google ads.

Here’s what you need to know about July 2018 Google AdWords updates.

Google will soon add “Hotel ads” as a new campaign type within the GoogleAds
dashboard.
Using redirects can cost you quality score in AdWords. Here’s why.
Although In-market audience has been around since 2014, Google is NOW allowing this
kind of targeting in search ads. Find out if it’s beneficial for you.
Google’s new responsive search ads seem pretty effective.
Not getting any fresh ideas for your next Facebook/Insta campaign? Take inspiration
from these ad campaigns.
6 Best Practices for Responsive Ads on the Google Display Network.
Bing Ads have made it easy for you to try their ad platforms by introducing Automatic
imports.
Paid branded search does matter. Here’s a case study of a company that learned it the
hard way.

Pinterest Marketing Takeaways for 2018

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Here are some of the most important Pinterest marketing takeaways to implement for your business in 2018.

There is no longer a PIN limit to business profiles on Pinterest.
The order of the keywords does not matter.
You can now add as many Pins as you want.
Pins from your domains will be more fruitful as compared to repins.
Recommended pins must be at – least 600×900 & can be up to 600X1200.
Pinterest will no longer warn you for having long pins.
To be considered active by the Pinterest bot, you have to create new pin at least once a week.
Don’t measure the success of your account from the number of followers, but rather from the number of views you get on a monthly basis.
Just like every other platform, original content is the king.
There is no hard rule on how much text you can use in images.
Adding URLs on pins translates to poor user experience. So try to avoid it.

If you’d like to learn more about Pinterest marketing takeaways and tools, sign up for the SEO Solutions Newsletter and read up on all the latest updates!