Monthly Archives: July 2018

Google My Business To Soon Add Queries & Keyword Report

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local business listing. It’s called the “queries used to find your business” report, and it shows the most popular queries for your business by unique users within a time frame.

Mike Blumenthal was the first to spot this and posted the screenshot below on his blog.
A Google spokesperson confirmed this is rolling out more widely. However, we haven’t noticed it yet for any accounts.

Here is the screenshot of the report.

Google also recently added subjective attributes reporting within the Insights section. This section will help you learn what your customers think of your business with the new ‘what your business is known for’ report.

Google announced this on Twitter – “We’ve launched subjective attributes to provide more information in your insights tab! Customers of restaurants and cafes can submit subjective attributes to help you and their fellow customers.”

Need more details? Please connect with our sales rep.

Sign up for the SEO Solutions Newsletter and read up on all the latest Google updates.

ALERT! Google Chrome Will Now Flag Non-Encrypted Websites as “Not Secure”

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Google’s Chrome browser will soon flag every site that doesn’t use HTTPS encryption. Google was working on it for quite some time and now they have finally decided to launch it this month. Here’s how it will look to users who visit a non-HTTPS website.

Furthermore, they will stop highlighting “SECURE” and would rather focus on marking the non- encrypted sites as “Not Secure”. The reason being, they want to make it a norm to have an encrypted site. They are planning to launch it in September 2018. It is reported that other major browsers like Safari and Firefox might also follow suit.

Why should you be serious about this?

Google Chrome has the highest browser market share with close to 60% users worldwide followed by Safari and Firefox. These 3 take up more than 80% of browser user share i.e. most of your users are using these browsers to visit your website. And if they get this warning message on your website, you’re likely to lose out on potential leads.

Long story short – your site will get the short end of the stick if your website is not secure.

If you have been already made the switch to an encrypted site, you will have a huge advantage over your competitors who haven’t opted for HTTPS.

So, how to ensure you don’t get this message and protect your business?

You can either get this done at your end OR let our experienced team handle it for you at a nominal rate.

Need more details? Please connect with our sales rep.

Noticed a Drop in Your Google Business Reviews? Google Has Something To Do With It

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Well, Google has decided to remove reviews from anonymous users.

So, what are anonymous reviews? – Reviews that had been left by profiles marked “A Google User” are termed as anonymous.

Google has been struggling to keep its reviews authentic for a long time and anonymous users posed a big threat to it. So Google finally decided to remove it, all of them. Many business owners saw a sharp drop in their business ratings and most of the negative reviews & ratings were from anonymous users – which is a sign that either competitors or someone totally unrelated to business were posting it, using anonymity.

When contacted, Google just gave this simple statement: “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.”

If you have lost reviews that were NOT from “A Google User”, possible reasons could be:

Having paid for or incentivized reviews, either directly or via an unethical marketer.
Getting too many reviews at once.
URLs, prohibited language, or other objectionable content in the body of reviews.
Reviewing yourself, or having employees (past or present) do so.
Reviews were left from same IP address.
The use of review strategies/software that prohibit negative reviews or selectively solicit positive reviews.
Any other violation of Google’s review guidelines.Since reviews and rating affect your business rankings in Google, it’s crucial to keep them authentic. One way to do this is to use our proprietary review widget.

It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too, thus ensuring positive experience to website users.

Need more details? Please connect with our sales rep.

Facebook Rolling Out New Metrics and Tools That Will Change The Way We Approach Video Marketing

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Facebook is about to roll out a new feature that will help you understand how your videos are performing.

Here’s a screen-shot of the new metrics.

This new metric lets your track the reach, retention rate, page insights, view and ads reporting view. The best part is that it will be available for paid and organic videos.

Facebook is also launching new live tools for publishers. These tools will redefine Live Video making and watching experience.

Persistent Stream Keys: This key will simplify the broadcast experience for those who often use Live API. Since the key can be sent in advance, it can prove to be a boon for production teams who have to collaborate while shooting on different locations.
Crossposting: Crossposting allows you to post a single video on multiple pages as an original post. You will not have to share it and reduce the charm. This cross-posting feature boosts the reach & provide you results that are beyond expectations. A Facebook user who was broadcasting his surfing show live on 3 different pages got a whopping 1.5 million views.
Live Rewind: Although it’s still in testing mode, but will soon be available & will change the entire live Video experience. This feature will allow you to rewind a live video & re-watch your favorite parts.

If you’d like to learn more about Facebook’s new video metrics and tools sign up for the SEO Solutions Newsletter and read up on all the latest updates.

Now You Can Add Videos To Google My Business Posts

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GMB Posts have the immense power to boost the bottom line of your business. Those who know how to utilize it to the fullest have seen a huge boost in sales. The latest addition to the Google post is VIDEO. Now you can upload videos of your business or any topic that revolves around it. It’s already proven that video marketing is EXTREMELY beneficial for your business, and now with the ability to add videos to Google My Business posts, it further enhances the benefits.

For those new to it, follow the steps below:

Access Google Posts by logging into your Google My Business account.
Now you will see the “Posts” option right below the Home.
Click on it and upload the type of content you want to share.

After uploading, you will have the option to preview it and once you are satisfied, hit the Publish button.
After publishing, actively monitor the conversions and see how your targeted audience is responding.

The best way to find out which type of videos work best for you is to TEST. Analyse your audience reaction to different videos to figure out what type of audiovisual content really clicks with your audience.Here are some facts that will encourage you to create and upload more videos:

63% of businesses use video as a marketing tool.
76% of businesses said that video has helped them increase traffic to their website.
84% of consumers have been convinced to make a purchase after watching a brand’s video.

If you’d like to learn more about how adding media to your Google My Business posts can boost sales sign up for the SEO Solutions Newsletter and read up on all the latest Google updates.