Monthly Archives: May 2018

Reviews

Reviews Boost The Bottom Line of Your Business – Study

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A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.

The study also revealed that the response rate also affected the paid search performance. Businesses with higher response rates saw an average conversion rate of 13.86%. While the those with lowest response rates had to settle for a conversion rate of 10.42%.

Engaging with customers & responding to their questions, comments, and reviews is directly related to improved conversion rates. This type of high-touch customer interaction builds trust among users.

Reviews not only help you improve your local search rankings, but also paid search ranking, and conversion rates. So if you are not focusing on reviews, now is the time to do so.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website that helps you get positive reviews on Google, Yelp, and Facebook. In addition, it helps to filter out negative reviews, thus ensuring a positive experience for website users. Need more details? Please connect with us.

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GOOGLE ADWORDS UPDATES FOR APRIL 2018

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  • Responsiveness is very important because it holds a strong potential for traffic determination. And that’s the reason why Google removed advertisers ability to create or edit standard text for display network campaign. Here’s how you can use it your advantage.
  • Instagram stories are one of the best ways to catch your prospects attention because unlike ads, you get a full page to showcase your message and creativity. In a recent study, Facebook found out the best way to use the Insta stories to drive business results. Here is the link.
  • The new Google keyword planning tool: What’s really new and how to use it to its full potential.
  • Message reporting delivers new performance insights for click-to-message ads.
  • Quora Ads now offers List Match Audiences. You can now upload a list of email addresses and create a List Match Audience on Quora.
  • There are many occasions when we see a spike or dip in the performance & then have to dig into the account for an explanation. Soon it will be a hassle-free affair since Google has announced many productivity updates for new AdWords interface.
  • Promoting apps on Google play is not an easy task. To counter this problem, Google is releasing new ad formats. Learn more about the upcoming ad formats
  • Check out the new ways to fully utilize the combined power of Google & YouTube in AdWords.
  • Is your nonprofit organization involved with the Google Ad Grants Program? If yes then check out this article because the rules have changed.
  • Save time and efforts by using this Free script that automatically puts pivoted AdWords data in a spreadsheet.
  • Pinterest is testing shopping ads format on a much larger scale. Once rolled out, this will automatically turn your product catalog into actionable ads.
  • AdWords Version history lets you see the previous versions of your ads and how they performed. So you can compare all the version and use the one that yields best results.
  • In a bid to make the search engine result page cleaner, Bing has announced that they will soon be removing ride side ads from the SERP.
  • Some networks are better than others for targeting particular audience segments. Here’s how to choose the right platform.
  • Bing ad’s Account level association for ad extensions allows you to add and edit ad extensions at the account level.
  • The ADworld Experience 2018, the largest PPC only event in the world has released their detailed agenda. Have a look.