Monthly Archives: March 2017

Now Is The Time To Embrace Micro-Moments!

Micro-Moments

Intent-rich moments when decisions are made and preferences shape are defined as “Micro-Moments” by Google. When people are actively looking to learn something, buy something or watch something, their expectations are higher than ever & they are willing to make a decision in a fraction of a second.

So in these moments, people expect businesses to deliver exactly what they are looking for, instantly! For example, if someone is willing to watch a movie in the next hour, they will be looking information quickly and “on-the-go”. The site that succeeds in providing instant results and the best information will reap mammoth benefits.

Google has published a guidebook that sheds light on this new consumer behavior and how brands can boost their sales by focusing on the shift to mobile & “near me” searches.

They recently conducted a research & below were the findings:

69% of people searched for travel ideas during spare moments like while traveling on a bus or standing in line. But when it came to bookings, they opted for an entirely separate channel.
A whopping 91% of people look up information using their phones while in the middle of a task.
82 % of users decide what to buy using their phones while standing in a shop.

I want to go moments, I want to know moments, I want to do moments, and I want to buy moments happen all the time and these micro-moments can change a consumer’s decision. So, if you provide relevant results on those micro-moments, you can boost your sales.

Autocompleting “Near me”

From 2014 to 2015 Google had reported that “Near Me” searches nearly doubled.

Google is not only encouraging but also creating Micro-moments. We recently tested nonbranded keywords such as lawyers, dental clinics, restaurants & more on both mobile & PC. We noticed that almost 90% of times Google autocompleted it with “near me”.

Although, it makes a lot of sense since when people are looking for banks, service centers or Chinese food, they are willing to find nearest possible options. So encouraging the “Near me” searches is good from every aspect as it’s a win-win for all the three parties, Google, businesses & consumers.

Takeaway

Google has made it clear that they will continue the Mobile-first approach and those who will adopt it can expect fruitful results. But adhering to the mobile first approach is not enough and you must keep an eye on the latest trends as well.

Brands that will understand consumers needs in micro-moments & will deliver exactly as per their expectation will win the game. There are many ways using which you can utilize the location-based marketing.

Tips You Can Follow to Get to the Top of Search Results

Here are the tips that you can follow to get to the top of search results:

1. Title Tag & Meta Description

The most noticeable element on the search engine result page is Title Tag. Title tags are so basic
that they often get ignored despite the fact that the first thing a user notices about your website is the title tag. Experts say that Title tags are the 2nd most vital on-page factor for SEO, after
content.

So here are some valuable tips to optimize your title tag:
Auto generated title tags are your enemy i.e. WordPress could create your title tag, but sticking to it will cost you visitors. So first analyze that what could possibly be the best title
tag that sums up your whole content in an appealing way.

Don’t try to stuff your titles with keywords, use a keyword which is also describing the title. Keep your title tag in the front, it’s helpful for both search engines and users.

Keep your title tag in the front, it’s helpful for both search engines and users.

Your title tag should guide the user, so make sure that you’re making title tags for humans.Also, the meta description gives you 160-200 characters to play with, so make sure you are

Also, the meta description gives you 160-200 characters to play with, so make sure you are
making full use of it.Be as creative and descriptive as possible. Consider it like your little ad space.

Be as creative and descriptive as possible. Consider it like your little ad space.

2. Online Directories and Citations

Local search is becoming more fruitful as compared to big scale search. Since you are a local
small business owner, you know the specific requirements of the local audience and that’s where you can beat your competitors. Nowadays, being the best bakery shop in California is much better than being an OK bakery shop on a national level.

3. Google My Business

Google My Business (GMB) is also a directory, but it’s so big and significant that it deserve its own section! We think you might already have a GMB account as of now, but if you don’t, do it NOW!

It’s highly likely that your business information will be on Google already, so all you have to do is
to claim your GMB page. Don’t worry, Google will not charge a single penny.

In order to claim your GMB, you will have to go through the verification process. Google will send a postcard with a PIN to your physical location. You can then use that pin to verify your business and claim the GMB account. You should also claim Bing places for business because many people use Bing as well and you should not miss any opportunity.

After claiming your GMB and BPB, go through each and every section and provide all the
information. It’s crucial that you list as much information as possible because Google uses it as a ranking factor and it can help you to get into the local 3 pack.

Once you get into the local 3 pack, it’s sure that your site will get more visitors than ever!

4. Reviews matter… A LOT!

It’s a no brainier that Reviews are beginning to play a more important role than ever before. Almost everybody performs local search before going to any shop so that they can make a well-informed decision. They not only go through the website but also check out reviews about the business on different platforms. They are taking advice from others and also sharing their own personal experience with their friends, family members, and strangers as well using sites like Yelp. Now it’s important than ever that you focus on the reviews that your business is receiving. Any negative review will negatively impact your business in both short and long run. So if you are looking forward to gaining more and more customers than focus on getting positive reviews.

Often times, the happy customers hardly give reviews but the one who disliked your product or
service will surely pour out their hate on as many platforms as possible. You can’t totally avoid
bad reviews, but you can do your bit to ensure that only positive reviews get highlighted.

You might be wondering how you can do that, here’s how:

The happy customers are not bothered about giving any reviews but if you will encourage them
to do so, they will surely make the efforts. So after anyone has completed any transaction, direct them to your review page (If you have any) or after a while send the review page links to their email. Most of the times they will be more than happy to review your business. Now after they are done, promote this on Facebook and twitter and other social media platforms.
Another way to get positive reviews is using ur review widget which is placed on the website and makes sure that the negative reviews are filtered out. Not only that, it also asks your happy
customers to post the reviews on Google and Yelp thus improving your brand presence. For more information on the review widget, please connect with us.

5. Use Structured Data Markup

Despite the sheer importance of Structured data markup, only 31.3% of websites are using it.
Structured data markup provides more information about your business & products/service to
the search engines. Thus it helps you stand out from the crowd. You can add schema markup to your site’s code and help the Google bots to determine what your site content is about. Which will ultimately benefit you!

GOOGLE HAS INTRODUCED AUTOMATED CALL EXTENSIONS ON MOBILE ADS

Business owners can simply opt out by following the below steps:

1. Go to the Ad extensions tab and select “View automated extensions report”
2. The click on the automated extension options (advanced) and then click on Edit.
3. Check the “Do not use specific automated extensions for this account” option available at
the bottom.
Keep in mind that after Feb 6, you will have to remove any automatically generated call
extensions from under the Call extensions section.