Google is putting everything “Mobile First”. More than 50% of people use mobile devices to search for local businesses.

Have you looked at your website traffic recently?  While there, you may want to look at visitors specifically coming from mobile devices. In May, Google released another update to their mobile algorithm that strengthens the ranking of mobile-friendly sites, which means any websites not optimized for mobile have the potential to lose organic search traffic. 

Google is built around great User Experience. Since most people are using search engines on mobile devices than desktop computers. They want to provide their customers (search engine users) with the best results which include providing results with mobile friendly designs when searched for on a mobile device.

How do you know if you’re affected? Here’s what to do:

• Check your website traffic and mobile traffic and see if it has decreased.
• Ensure your most important pages are optimized for mobile. If they’re not, update them as soon as possible and Google will update their results in near real-time.

It’s very rare for Google to not deliver on what it promises. As expected, Google recently rolled out a booster update for businesses that already have a mobile-friendly presence. Many media reports claimed that since this is a mobile booster update it may not impact businesses as such. But contrary to the reports, there were quite a few businesses that were severely impacted because of the update. If you happened to miss out on the update completely then here’s a lowdown on the salient features of the mobile booster update.

• The update was rolled out as page-by-page and not as a site-wide ranking signal.
• The mobile booster update was rolled out globally, supporting all languages.
• This was an algorithm update, so if you’ve made any on-site modifications, they will go live when the Google bot next crawls your web pages.

In the wake of the mobile booster update, this is what Google had advised businesses without a smartphone-friendly online presence –
“Remember, the intent of the search query is still a very strong signal — so even if a page with high-quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”

Businesses that recently lost out to their competitors in search rankings need to take Google’s mobile-friendly test to check the quality of their mobile-friendly web pages and see if they are following the industry standards. Businesses who wants to upgrade to a mobile-friendly online presence, can request our FREE SEO AUDIT.

As they say, it’s never too late for even the most stubborn businesses to take the call, especially with Google releasing stats that say nearly one-third of all mobile searches have local intent! If your business thrives in the local market then upgrading your site with a responsive web design and getting a mobile-friendly tag may just do the trick for you.

This will not only better serve your purpose but also get you some mileage, especially with Google continuing to make the web world a more mobile-friendly one. A miss here may cost you in the long run. If you’re interested in getting a mobile-friendly version for your website, do contact us and we will get started ASAP.

Features of our Google Mobile-Friendly Website:

• Responsive website recognized by Google as mobile friendly.
• Click-to-Call, Click-to-Email and Click-to-Text features.
• Advanced mobile lead tracking and analytics.
• Premium User Experience