- the volume of incoming links from similar websites
 - quantity and quality of content
 - technical precision of source code
 - spelling,
 - functional v. broken hyperlinks
 - volume and consistency of searches and/or viewer traffic
 - time within website
 - page views
 - revisits
 - click-throughs
 - technical user-features
 - uniqueness
 - redundancy
 - relevance
 - advertising revenue yield
 - freshness
 - geography
 - language and other intrinsic characteristics.
 
Keep these 18 factors in mind when launching a new SEO campaign for 2013. Content is king, keep your page fresh, relevant and easy to navigate/read and your already ahead of your competition.
 