A recent study by Moz revealed that almost 50% of the web pages occupying the first page
are HTTPS site pages requiring SSL site certificate. It’s a long jump since just 9 months ago, the
percentage of HTTPS site that occupied the first page was just 30%. Experts are predicting that
it may increase up to 70% just by the end of the year 2017.

The rapid growth comes as a no surprise since HTTPS not only encrypts the data between the
site and the users but also provides many other advantages that come handy in the longer
term. Google is not so open about the advantage that they are giving to the HTTPS websites
(as always) and they are just stating that the secure sites are getting a “slight advantage” over
the sites that aren’t SSL certified.
However, it’s obvious that they are pushing the HTTPS and the new Chrome update is a clear
example. The new Chrome now comes with an inbuilt warning that users see when they enter
any site that is not SSL certified. It sends a bad message to the users when they see the
“WARNING” sign just before entering your website.
As a business owner, you will not want to give any bad impression, so make sure that your site is SSL certified.

Here’s a handy guide to help you with the migration from HTTP to HTTPS.


Google Adds 4 New Features To Its My Business Dashboard

Google has just added some new features to its Google My Business dashboard. Some of them were much awaited while some others are a pleasant surprise. All the new features will not only make it easier for the business owners to manage their accounts but also will provide them the ability to include more analytical data.

Return Customers / Popular Times

This is one of the most awaited features. It was a hefty task to know the exact numbers of return visitors and unique visitors on the site, but now you will be able to see it in graphical format. It will also show you the busiest time so you can make changes accordingly.


Link to Your Restaurant Menu

This new feature is going to dramatically escalate the number of visitors you get to your
website. If you are a restaurant, you can now add the link to your menu directly on the
knowledge panel. However, you can only add one link, so make sure you have your menu
listed on a single page.



Link to Your Services

Just like the restaurant menu, you can now add link to your service page directly on the
knowledge panel.



Get 18 Months of Insight Data

You can now download up to 18 months of Google My Business insights data into a spreadsheet. Anyone with a single or bulk account will have access to it and thus will be able to modify their strategies based on the data.
The Google knowledge panel has eventually become a business’s home page and more and more customers prefer it, rather than going to the business’ website. It makes sense since it is more convenient to get all the information required on the SERP itself.


Facebook Messenger Day – A New Tool for Marketing

Facebook Messenger has launched a new feature in the Facebook Messenger App – Facebook
Messenger Day. Through this new feature, you can share videos and images, with your
Facebook friends, which will disappear after 24 hours.
The new feature works just like Snapchat. You can use various emojis, filters, and text in your
messages. So, you can utilize this new feature for marketing and promotion of your business, post promotional videos, templates or images, via messenger app with your clients with whom you are connected on Facebook.
The Messenger Day feature is available only in the Messenger app, in the top-left corner you can find. Add to Your Day option, tap on it and add a photo or video to your day. You can also
customize your list with whom you want to share, tap the gear icon to the left of the screen,
where you select My Day and choose your audience and tap send to post it.



  • You can also know how many people and who actually viewed your Day.
  • With this feature, you can promote your brand through social media marketing, on an
    individualistic personal level, where you can directly interact with your Facebook clients.
  • Attract your friends on Facebook towards your business, through this medium and
    encourage them to like your business page and official profile on Facebook.
  • You can also share live videos and images of an ongoing event and promote your event,
    a seminar, workshop or exhibition, this way you can also invite people to visit your event.
  • Encourage your employees to share the same on their Facebook Messenger Day to
    widespread the promotion. More the shares, more the views, more the brand awareness.
  • Share updates and latest developments in your business this way you can make people
    aware of your business’ progress.
  • Via this feature, you can be in constant touch with your clients and can build a strong
    relationship with them on a personal level. But, be careful and avoid overuse of it.



If you are still using monthly budgets for you Bing Ads campaigns, it’s about time that you switch to the daily budgets because if you don’t, Bing will do it for you, very soon. Most of the advertisers have already moved to the daily budgets, but for those who are still sitting idle, Bing has come up with this announcement. They have strongly recommended that every advertiser should move to daily campaign budget from monthly budget before 30th April. Any automated rules which were once in place for the monthly budget will need to be recreated. Shared budgets are already based on a daily basis, so this change will not impact it.


Key Takeaways From the Ask Me Anything with Google Search at the SMX West Conference

It always attracts a lot of attention when Googlers are up on stage and open for questioning.The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. The panel was moderated by Danny Sullivan and featured two prominent Googlers: Gary Illyes (Webmaster Trends Analyst) and Mariya Moeva (Webmaster Outreach Specialist).


Here are the Top Takeaways from the Ask Me Anything with Google Search at the SMX West conference.

  1. The Mobile-First index will be launched after a month or two. Make sure to have your
    website mobile friendly by the time is launched.
  2. Google has confirmed that Mobile page speed will be a ranking factor when the
    mobile first index will be launched. The desktop signals will get replaced by it.
  3. Google does have an individual Page/URL authority.
  4. Google has ended “Authorship” feature for once and for all. It is no more a ranking
  5. Quality content is the key to getting your website featured into the featured snippets. Also, it should be well structured & relevant.
  6. For the knowledge graph, Google still prefers Wikidata entities and the CIA World
    Factbook. There is no way to get in the knowledge graph. It’s algorithmic. Anything that
    gets in requires multiple sources of data to support the need for it to be in there.
  7. There is no specific percent of 404s that can hurt your rankings. But we still prefer
    resolving these issues for a better user experience.
  8. The quality of content matters the most. There’s no need to unnecessary expand the
    length of the content. Just provide answers to user questions and that’s it!
  9. Google tries it’s level best to eliminate bad links, but it is not enough, so we encourage
    you to keep disavowing bad links.
  10. It was clear that the “Fred” update was a quality update, however, you will have to refer
    to Google’s Webmaster Guidelines to know the specific details. It is not disclosed as an
    update, so you have to notice the changes.


Picture-Twitter-Post-Fred-Google-UpdateRelated Article: Google Fred Update: What You Need To Know To Protect Yourself


This Is How To Reclaim Your Google My Business Listing


You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim yourGMB page without contacting the previous manager. It came as a great relief to those who were trying to reclaim their listing but were unable to get into contact with the person who was managing it before.

Here’s the step by step process to reclaim your Google My Business listing:


  1. Navigate to Google My Business.
  2. Sign in to Google with the account you use to manage your business.
  3. Enter the name or address of your business, then select it from the search results.
    You may see a dialog showing part of the email address that verified the listing. If you
    manage this email address, sign in to that account to access your business listing.
  4. Fill out the form. The current listing owner may need to contact you for more info, so you
    won’t be able to submit your request without sharing your contact details with them.Click Submit.
  5. Click Submit.
  6. The current listing owner will receive an email asking them to get in touch with you, and
    you’ll receive a confirmation email. Check on the status of your request by clicking the
    link in your confirmation email.Allow a full 7 days for the current listing owner to respond to your request. If you don’t
  7. Allow a full 7 days for the current listing owner to respond to your request. If you don’t
    hear back after 7 days, you’ll be able to verify your affiliation with the business to gain
    access to the listing.

If you have any trouble trying to reclaim your Google My Business listing, you can contact us.


Google Fred Update – What You Need To Know To Protect Yourself

If you think Google is done with the Panda and Penguin updates, think again! On March 7,
Google released an ‘unannounced’ algorithm update causing serious damage to websites
having a poor user experience. Sites which were affected saw anywhere from a 50% to a 90%
drop in their organic traffic from Google overnight!

Some of the websites were ad heavy to the point that the ads interfered with the users’ ability
to digest their content. Other sites were built exclusively to cater to Google’s algorithm and left
the actual website visitor frustrated when they landed there from the search results. There were other categories of sites affected that were either part of low-value niche and lead generation sites, engaging in paid links or were simply low-quality affiliate sites. The only thing that ALL of them had in common was that they scored low when analyzed via Google’s Quality Evaluator Guidelines.

Related Article: How To Get Your Website Visitors To Stick Around

Google hasn’t released a statement and so far the only confirmation from them was a
confirmation at SMX that the “Fred” update was a Quality Update as well as a Gary Illyes tweet
saying that they won’t deny there was an update.



We decided to partner with another firm to run some numbers. With a dataset of 3,500+ websites and 240,000+ keywords (local and national), we got a birds-eye view of how client campaigns are performing.

Not surprisingly, we were happy to find that this update didn’t have any negative impact on
our client campaigns. In fact, we have seen improvement. The quality of the SEO deliverables which we offer saved our clients. This is a perfect example of how our strategies future-proof your business and add true long-term value to your company and online brand.

So, how are we protecting our clients and how can you protect yourself from the Google Fred update?


1. Get the basics right i.e. focusing on On-Site optimization which includes
correcting all possible 404 errors, fix duplicate (thin) content on the site, the creation of
landing pages, etc. Internal blogging is also a good addition which should be done on a regular basis with a strategy and a schedule for each quarter.

2. Do a thorough backlink analysis at the start of the campaign to weed out bad
backlinks which can prove to be harmful.

3. Vary anchor texts to have a proper balance between branded and non-branded
links. We also ensure proper link velocity as too many links at a time can be flagged by

4. Always diversify the backlink profile of your website. Your link profile should include local directories, videos, infographics, informational content, coupons, guest blogs, etc.

5. Below are some of the additional backlink sources that can be included in your SEO program
deliverables to further diversify your backlink profile.

  • Startup Business Listings
  • Magazine / News Placement
  • Q&A Posting

So, if you’re hit by the “Fred” update OR want to make sure you’re not going to be a likely victim,
we can help. Just connect with us and let our professional SEOs do the work for you. And
yes, do not forget to ask for a copy of our latest SEO Deliverables which are always customized for your company and industry.

Check Your Website Now – Complimentary SEO Audit For Your Website 


Related Article: Tips You Can Follow To Get To The Top of Search Results



Visit SEO Solutions Online


Now Is The Time To Embrace Micro-Moments!

Google is taking strides towards the betterment of location & mobile marketing. Be it the
upcoming Mobile first index or the launch of features that are focused on mobile users, Google
is encouraging the “Near Me” searches to the maximum. People who search for “Service+
near me” tend to make decisions faster as they are not only looking for the information but
they are about to make a decision as well. For instance: When people search “Restaurants
near me” it is most likely that they will go there and grab something to satisfy their hunger. This
micro-moment can be your moment to rise & shine.



The intent-rich moments when decisions are made and preferences shape are defined as
“Micro-Moments” by Google. When people are actively looking to learn something, buy
something or watch something, their expectations are higher than ever & they are willing to
make a decision in a fraction of the second.

So in these moments, people expect from businesses to deliver exactly what they are looking
for, instantly! For example, if someone is willing to watch a movie in next 1 hour, they will require

information as soon as possible. And the site that will succeed in providing instant result will
reap mammoth benefits.

Google has published a guidebook that sheds light on this new consumer behavior and how
brands can boost their sales by focusing on the shift to mobile & “near me” searches.

They recently conducted a research & below were the findings:

  • 69% people searched for travel ideas during spare moments like while traveling through
    a bus or standing in line. But when it came to bookings, they opted for an entirely
    separate channel.
  • A whopping 91% people look up for information using their phones while in the middle of
    a task.
  • 82 % users decide what to buy using their phones while standing in a shop.

I want to go moments, I want to know moments, I want to do moments, and I want to buy
moments happen all the time and these micro-moments can change a consumer’s decision. So
if you provide relevant results on those micro-moments, you can boost your sales.

Autocompleting “Near me”

From 2014 to 2015 Google had reported that “Near Me” searches nearly doubled.

near-me-searchGoogle is not only encouraging but also creating Micro-moments. We recently tested nonbranded keywords such as lawyers, dental clinics, restaurants & more on both mobile & PC. We noticed that almost 90% of times Google autocompleted it with “near me”.

Although, it makes a lot of sense since when people are looking for banks, service centers or
Chinese food, they are willing to find nearest possible options. So encouraging the “Near me”
searches is good from every aspect as it’s a win-win for all the three parties, Google, businesses
& consumers.



Google has made it clear that they will continue the Mobile-first approach and those who will
adopt it can expect fruitful results. But adhering to the mobile first approach is not enough and
you must keep an eye on the latest trends as well.

Brands that will understand consumers needs in micro-moments & will deliver exactly as per their expectation will win the game. There are many ways using which you can utilize the location-based marketing.


Tips You Can Follow to Get to the Top of Search Results

Here are the tips that you can follow to get to the top of search results:

1. Title Tag & Meta Description

The most noticeable element on the search engine result page is Title Tag. Title tags are so basic
that they often get ignored despite the fact that the first thing a user notices about your website is the title tag. Experts say that Title tags are the 2nd most vital on-page factor for SEO, after

So here are some valuable tips to optimize your title tag:
Auto generated title tags are your enemy i.e. WordPress could create your title tag, but sticking to it will cost you visitors. So first analyze that what could possibly be the best title
tag that sums up your whole content in an appealing way.

Don’t try to stuff your titles with keywords, use a keyword which is also describing the title. Keep your title tag in the front, it’s helpful for both search engines and users.

Keep your title tag in the front, it’s helpful for both search engines and users.

Your title tag should guide the user, so make sure that you’re making title tags for humans.Also, the meta description gives you 160-200 characters to play with, so make sure you are

Also, the meta description gives you 160-200 characters to play with, so make sure you are
making full use of it.Be as creative and descriptive as possible. Consider it like your little ad space.

Be as creative and descriptive as possible. Consider it like your little ad space.

2. Online Directories and Citations

Local search is becoming more fruitful as compared to big scale search. Since you are a local
small business owner, you know the specific requirements of the local audience and that’s where you can beat your competitors. Nowadays, being the best bakery shop in California is much better than being an OK bakery shop on a national level.

3. Google My Business

Google My Business (GMB) is also a directory, but it’s so big and significant that it deserve its own section! We think you might already have a GMB account as of now, but if you don’t, do it NOW!

google-my-business-logoIt’s highly likely that your business information will be on Google already, so all you have to do is
to claim your GMB page. Don’t worry, Google will not charge a single penny.

In order to claim your GMB, you will have to go through the verification process. Google will send a postcard with a PIN to your physical location. You can then use that pin to verify your business and claim the GMB account. You should also claim Bing places for business because many people use Bing as well and you should not miss any opportunity.

After claiming your GMB and BPB, go through each and every section and provide all the
information. It’s crucial that you list as much information as possible because Google uses it as a ranking factor and it can help you to get into the local 3 pack.

Once you get into the local 3 pack, it’s sure that your site will get more visitors than ever!

4. Reviews matter… A LOT!

It’s a no brainier that Reviews are beginning to play a more important role than ever before. Almost everybody performs local search before going to any shop so that they can make a well-informed decision. They not only go through the website but also check out reviews about the business on different platforms. They are taking advice from others and also sharing their own personal experience with their friends, family members, and strangers as well using sites like Yelp. Now it’s important than ever that you focus on the reviews that your business is receiving. Any negative review will negatively impact your business in both short and long run. So if you are looking forward to gaining more and more customers than focus on getting positive reviews.

customer-reviewsOften times, the happy customers hardly give reviews but the one who disliked your product or
service will surely pour out their hate on as many platforms as possible. You can’t totally avoid
bad reviews, but you can do your bit to ensure that only positive reviews get highlighted.

You might be wondering how you can do that, here’s how:

The happy customers are not bothered about giving any reviews but if you will encourage them
to do so, they will surely make the efforts. So after anyone has completed any transaction, direct them to your review page (If you have any) or after a while send the review page links to their email. Most of the times they will be more than happy to review your business. Now after they are done, promote this on Facebook and twitter and other social media platforms.
Another way to get positive reviews is using ur review widget which is placed on the website and makes sure that the negative reviews are filtered out. Not only that, it also asks your happy
customers to post the reviews on Google and Yelp thus improving your brand presence. For more information on the review widget, please connect with us.

5. Use Structured Data Markup

Google-Structured-Data-Rich-Snippets-ExampleDespite the sheer importance of Structured data markup, only 31.3% of websites are using it.
Structured data markup provides more information about your business & products/service to
the search engines. Thus it helps you stand out from the crowd. You can add schema markup to your site’s code and help the Google bots to determine what your site content is about. Which will ultimately benefit you!



From now on, call extensions will be automatically generated and will be displayed in Mobile ads.
You don’t need to manually put it in your ads, just highlight it on your landing page and Google
will do the job for you.

Google has predicted that businesses will get 19% more calls from mobile search engines as
compared to the mobile landing pages. After-all, who will not love the convenience of
contacting the business directly from the search.

However, not all business owners will be very excited about this new update because they may
like to be contacted through other mediums and some may not like to pay for the clicks from
search engines.

Business owners can simply opt out by following the below steps:

1. Go to the Ad extensions tab and select “View automated extensions report”
2. The click on the automated extension options (advanced) and then click on Edit.
3. Check the “Do not use specific automated extensions for this account” option available at
the bottom.
Keep in mind that after Feb 6, you will have to remove any automatically generated call
extensions from under the Call extensions section.


Related Article: Google Loves Mobile Websites