Local Search Engine Optimization in Chicago, IL

Local Search engine optimization (SEO) is the process of editing and organizing the content on a webpage or across a web site to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly populated with critical business information including business name, address, website and phone number.

This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines. Local SEO is one of the key web marketing activities and is used by local businesses that want to be found in local search results, and industry-specific vertical search engines. Mobile first is our policy when it comes to local search because the majority of people now search for local businesses on mobile devices than on desktop computers.

The Basics of What To Do & What Not To Do For Local Business Owners When Implementing Local SEO

Great, you have become an established local business! So what do you do next? You need to make it easy for people to find you and your local business. A business without SEO is like a car without Gas! Local SEO is typically much less expensive than national or regional SEO and the results are easier to achieve. Over 70% of people use a search platform (Google, Bing, Yahoo, etc.) to find local businesses.

Without Local SEO, your business is not going to reach its full potential.

You can no longer advertise and get bunches of qualified leads through the local yellow pages; there are more leads generated through search engines these days than any other medium.

Mobile search and the use of social media on mobile devices is increasing at a dramatic rate. This plays a huge role in local search and we ensure to design everything “mobile first” so that mobile users and desktop users have the best user experience possible.

If the local traffic you wanted to get from search engines has not been that impressive, you need to consider trying something new. We have created an infographic that shows you what to do and what not to do in order to improve local SEO and conquer local search traffic.

In this infographic we cover several local search factors including on page elements, creating local content, optimizing images with local terms, getting reviews, ensuring citations are correct and getting local links. This is a complete guide to getting started with a winning local SEO strategy!

You can also view our Local SEO plans and deliverables above. Contact us and an SEO Solutions representative will reach out to you to discuss your Local SEO initiatives.