Search Engine Optimization
Introduction
Dinasty Security hired SEO Solutions as their entry into the digital marketing universe. Management’s primary goals were to adapt to the changing sales and marketing landscape to develop an online brand and lead generation campaign and strategy through SEO!
Goal # 1: Develop an organic and pay per click campaign to drive traffic to
their web site.
Goal #2: To establish selective high-value keywords and improve rankings on
Google, Yahoo & Bing.
The Challenge
Dinasty Security never focused on digital marketing and was relatively absent from the top pages of Google for their services. SEO Solutions focus and mission was to make them relevant and get their keywords to the first page of Google and get more unique visitors to their web site.
The Solution
The primary focus was strategy around Dinasty Security’s most unique and highest margin services and to create unique and relevant content so that search engines would index their keywords and phrases to reach first page ranking and results. SEO Solutions created creative and fresh content on and off page and produced hundreds of backlinks through article syndication, video creation and local submissions.
The Results
After just six months of SEO and digital marketing services, Dinasty Security enjoyed over a 200% increase in their Google organic search traffic. Their new sessions increased by 287% and their returning sessions increased by 71%. Furthermore, this traffic was determined high quality as the majority of it originated in the US! In addition, out of 20 chosen keywords, all of them saw a significant rise to the top pages of Google!
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Search Engine Optimization
Chicago, IL
Introduction
Lowering digital marketing costs and increasing conversions
Adrian Park Custom Clothiers is a world-renowned artist and tailor located in Chicago, IL. They design custom high-end clothing and fashion for a very elite clientele, including several professional athletes and movie stars.
Goal # 1: Lower the total cost of digital marketing and the cost per conversion
Goal #2: Increase the number of conversions per month
The Challenge
Adrian Park Custom Clothiers utilized a variety of agencies to run their seo/digital marketing campaigns to run their organic and paid search programs with less than stellar results and at high monthly costs. They wanted to work with one digital marketing agency that could handle all of their needs and an affordable fee with guaranteed results. SEO Solutions helped them achieve their objectives.
The Solution
SEO Solutions goal was to build on these metrics and lower the cost simultaneously. After extensive research and preparation, campaign and web site remediation, new ad copy and a more targeted approach. SEO Solutions also significantly lowered the monthly cost while maintaining and improving the number of lead form completions.
The Results
Within months SEO Solutions increased the organic search by 82% and decreased the monthly ad spend by 58%. Impressions, clicks, click-through-rate, and form fill outs have all increased under SEO Solutions leadership. Adrian Park Custom Clothiers has increased sales by over 34% per month as a result of this campaign.
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Web Design & Search Engine Optimization
Skokie, IL
Introduction
North Coast Plumbing is a family-owned plumbing, sewer and drainage company located in North Chicago. The owners collectively have over 45 years of hands-on plumbing, sewer and drainage experience. Before working with SEO Solutions their web site and digital marketing strategy was over 10 years old and in need of an update!
The Challenge
North Coast Plumbing hadn’t updated their web site in years and subsequently their digital branding and marketing needed to be transformed.
The Solution
SEO Solutions focused on the need for a Call-To-Action on the site regardless of what page or how deep the pages were scrolled/ It was imperative to develop high quality and creative images and real world examples of North Coast’s clients and client testimonials to build trust and credibility of their new digital brans. Finally, the color scheme and design needed to be updated to reflect the company’s new brand.
The Results
SEO Solutions created a floating Call-To-Action for site visitors to “Get A Free Quote” that was unobtrusive near the scroll bar but always present, no matter where a visitor was on the site. SEO Solutions also added “Satisfied Customers testimonials and metrics and client reviews. The new web site and digital marketing was incorporated. High quality images added, and easy-to-use navigation implemented. A baseline SEO included and ensured the web site speed was lightning fast. In addition, out of 20 chosen keywords, all of them saw a significant rise to the top pages of Google!
