Let’s concentrate on the basics. What exactly is search engine optimization? It is the process (and it is a process indeed) of organizing your site with specific keywords while creating links to your site via social media, blogging and other marketing venues.
Keywords can be single words or phrases. A keyword for a construction company may be for example; Campbell Construction, Illinois. This keyword would be considered a phrase. Notice how Illinois is also attached the end of the phrase. This is an excellent way to geo-target your marketing audience. This also works by county, township and can also be done using zip codes.
Another huge aspect of creating a great Search Campaign is making sure that the site is set up correctly on-page. This may be anything from having a strong domain name to load-time to having strong written content, and the amount of content and the specific ratios of keywords mixed into your content will affect rankings.
However, off page optimization is also important, these are all the activities performed away from the website but are in one way or another linked back to your website. Off page optimization activities range from a large number of things from blogging, to social media campaigns to video creation and deployment, press releases and more. It is important for most businesses to concentrate on their own business while hiring an outside firm to implement a strong online campaign that will boost search engine rankings.
Shocking Statistics about Search:
- Google is the most popular search engine.
- Over 500 million searches are completed daily
- 85% of online traffic only views the first page on search engines
- 85% of traffic finds accurate information which is useful to them.
- 81% of online users find new websites from using search engines.
- 73% of online transactions start with the use of search engines