Local Search Engine Optimization
Local Search engine optimization (SEO) is the process of editing and organizing the content on a webpage or across a web site to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly populated with critical business information including business name, address, website and phone number,
This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines. Local SEO is one of the key web marketing activities and is used by local businesses that want to be found in local search results, and industry-specific vertical search engines. Mobile first is our policy when it comes to local search because the majority of people now search for local businesses on mobile devices than on desktop computers.
The Basics of What To Do & What Not To Do For Local Business Owners When Implementing Local SEO
Great, you have become an established local business! So what do you do next? You need to make it easy for people to find you and your local business. A business without SEO is like a car without Gas! Local SEO is typically much less expensive than national or regional SEO and the results are easier to achieve. Over 70% of people use a search platform (Google, Bing, Yahoo, etc.) to find local businesses.
Without Local SEO, your business is not going to reach its full potential.
You can no longer advertise and get bunches of qualified leads through the local yellow pages; there are more leads generated through search engines these days than any other medium.
Mobile search and the use of social media on mobile devices is increasing at a dramatic rate. This plays a huge role in local search and we ensure to design everything “mobile first” so that mobile users and desktop users have the best user experience possible.
If the local traffic you wanted to get from search engines has not been that impressive, you need to consider trying something new. We have created an infographic that shows you what to do and what not to do in order to improve local SEO and conquer local search traffic.
In this infographic we cover several local search factors including on page elements, creating local content, optimizing images with local terms, getting reviews, ensuring citations are correct and getting local links. This is a complete guide to getting started with a winning local SEO strategy!
You can also view our Local SEO plans and deliverables below. Contact us and an SEO Solutions representative will reach out to you to discuss your Local SEO initiatives.
Compare features of our various SEO service plans
|SEO LOCAL PLANS||LOCAL BASIC||LOCAL 1||LOCAL 2||REGIONAL 1||REGIONAL 2|
|Minimum Contract Period||Below Mentioned Deliverables are for 6 Months|
|Recommended For||Geographically targeted cities & keywords that are less competitive. These packages are designed for local businesses with||These packages are designed for local businesses
with geographically targeted major cities &
keywords that are more competitive
|Agency Platform Reporting & Customer Dashboard|
|Call Tracking||$15/ month||$15/ month||$15/ month||$15/ month||$15/ month|
|Web Form Conversion Tracking|
|Usability & Conversion Optimization Report New*|
|Overlay Report New*||Homepage||Homepage||Homepage|
|User Testing Video New*|
|Advance Website Conversion Optimization Report||$699||$699||$699||$699||$699|
|Onsite Recommendations & Implementation||Up to 8 Pages||Up to 15 Pages||Up to 22 Pages||Up to 30 Pages||Up to 45 Pages|
|Adding Rich Snippets|
|Onsite Blog Setup|
|Inbound Content Marketing|
|Website Content Writing (250 Words Per Page)||1||1||3||5||8|
|Guest Blog Post Writing & Posting||–||2||6||8||12|
|Guest Blog Post Social Sharing
|Informational Content Writing & Posting||4||6||9||15||21|
|Informational Content Social Sharing|
|Press Release Writing & Distribution||1||1||2||3||4|
|Press Release Social Sharing|
|Infographic Creation & Distribution||1||1|
|Infographic Social Sharing|
|Magazine / News Placement New*|
|Q&A Posting New*|
|Local Search Website Optimization|
|Google My Business/ Bing & Yahoo Local Listing
|Authority Business Listing (Yelp, Local.com etc) New*|
|Local Citation Building|
|Review Widget New*|
|Website Social Sharing|
|Local Community Setup New*||2||2||2||2||2|
|Social Community Setup New*||1||1||1||1||1|
|Social Media Marketing|
|Facebook & Twitter Marketing|
|Social Reputation Monitoring|
|Access To Premium Apps|
|Twitter & FB Account Setup|
|YouTube Channel Setup/ Optimization|
|Facebook Cover Image|
|Twitter Background Image|
|Twitter Header Image Background|
|Content For Facebook Info & Twitter Bio|
|Content Posting on Twitter & Facebook||3||6||9||12|
|Pinterest Account Creation New*|
|Pinterest Optimization New*|
|Custom Pinboards New*||2||4||6||8|
|Pin Images New*||6||9||12||15|
|Follow Pinboards New*||18||24||30||36|
|Weekly SEO Status Reports|
|Monthly SEO Performance Reports|
|Customer Support (Email, Chat & Telephone)
|Note* :- We have attractive renewal options available at the end of the campaign. Please get in touch with the sales rep / concerned project manager for further details.|
Social Media Marketing
Google and other search engines have started including Local search, Press Releases, Videos, Products, etc in their main search results. Hence the overall SEO strategy should include some form of Web 2.0 and Social Media Marketing. This can be as simple as submitting your web site to a select few local directories to a complex task of creating a video about your business and making it popular on sites like You Tube or rank the video on Google search for your web site keywords.
*Google base feeds – If you are offering products.
*Video Optimization – If you have video presentation of your business, we will submit to various sites with optimized tags.