Tag Archives: Search Engine Services

SEO is ART

Advantageous, Rigorous and Transforming.

The art of Search Engine Optimization lies in the three words above.

Today we use the internet for everything, research, games, socializing, videos and A LOT more! SEO takes internet marketing to a higher level than simple banner ads and certainly Google’s paid advertisement! Over 80% of searchers skip the first few results because they are advertisements, regardless of how relevant they may be. So it is important to have organic results that are essentially “home grown” rather than paid for.

With over 2 billion searches logged by Google alone every single day (and this number is rising daily), having a method of standing out in those searches is critical to your business’s growth.

  • ADVANTAGEOUS– Implementing a SEO campaign for your businesses website gives your site an advantage over other comparable or related sites (your competition!).
  • RIGOROUS — Search Engine Optimization is also a rigorous process, if done by the right firm it should be a very thorough process that employees many on-page and off-page optimization techniques to improve your rankings!
  • TRANSFORMING — SEO is transforming because it can take a website from having one hundred views a month to over a thousand views a month. SEO can literally transform your website into a high traffic site that will yield results.

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A Few Words on SEO / Important UPDATES!

SEO UPDATES!

Search has become one of the best marketing tactics to increase ROI since marketing was invented. Not only does it produce results but it allows the marketer to geo-target, check important analytics and act on those analytics to implement stronger and stronger campaigns month after month.

With the new Panda Updates Google has deployed websites that use a tactic called link farming are being punished. Farming links, which is at its core, building links to your site to make it look popular when the content is nothing but garbage.  So what do we do now? Well those of us who use unique content and a little bit of hard work to drive rankings are in luck. We continue to blog and write press releases every week. That’s how you stay relevant; you give people what they want without shoving it down their throats!

The beauty of a good search campaign is that once you deploy all the right tactics and you “get rolling”. It is much easier for you to continue to drive your rankings. The tough part is getting started. This may be because results aren’t immediate and small businesses typically don’t have money to blow without seeing an ROI relatively fast. However, medium sized businesses seem to stick around long enough to truly reap the benefits of a campaign that is driven and lead to a strong online community and presence that is interactive and growing.