These are some great links to help you learn about what types of PPC advertising will be be best fit for your business marketing model. There are also geographic, demographic, time settings, and more. This information can help your business save money, target specific audiences more effectively and much more. Use these as helpful AdWords tips throughout 2014
GOOGLE DISPLAY NETWORK DETAILS:
https://support.google.com/adwords/answer/117120?hl=en
GOOGLE SEARCH NETWORK DETAILS
https://support.google.com/adwords/answer/90956?hl=en
GOOGLE CPM (Cost Per Impression) –
https://support.google.com/adwords/answer/6310?hl=en
GOOGLE ADWORDS REMARKETING DETAILS
https://support.google.com/adwords/answer/2453998?hl=en